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Protecting E-Commerce Business

Enterprise 25/10/2025

E-commerce has revolutionized the way businesses operate and consumers shop. With just a few clicks, goods and services can be purchased and delivered across borders. However, this rapid digital transformation also brings new legal challenges - especially concerning consumer protection. In Vietnam, the e-commerce market has expanded dramatically over the past decade, attracting both local entrepreneurs and global investors. As transactions move online, protecting consumer rights has become a key priority for regulators and businesses alike.

In Vietnam, the e-commerce market has expanded dramatically over the past decade, attracting both local entrepreneurs and global investors. As transactions move online, the way that e-commerce business develop has become a key priority for regulators and businesses alike. In case you need advice, please contact Apolo Lawyers via email at contact@apolo.com.vn or Hotline (+84) 903 419 479 for the best advice and support

1. Key Legal Obligations for E-Commerce Businesses

Businesses engaging in online sales or services in Vietnam must comply with a number of legal requirements designed to safeguard consumers. These include:

Transparent Information and Pricing
All product details, prices, and sales terms must be clearly displayed. Misleading information or hidden charges can constitute a breach of consumer protection laws.

Personal Data Protection
Collecting and processing customer data must follow Vietnam’s data privacy regulations. Businesses are responsible for securing customer information and obtaining proper consent for data use.

Protecting E-Commerce Business

Fair Contract Terms
Online contracts, terms of use, and refund policies should be fair and accessible. Clauses that restrict consumer rights may be considered invalid under Vietnamese law.

Complaint Handling and Dispute Resolution
E-commerce platforms are required to have mechanisms for receiving, addressing, and resolving consumer complaints. Efficient dispute resolution builds trust and protects brand reputation.

Advertising and Promotions Compliance
All marketing content must be accurate and comply with Vietnam’s laws on advertising and unfair competition. False or exaggerated claims can lead to legal sanctions.

By proactively complying with these regulations, businesses not only reduce legal risk but also strengthen customer confidence and brand credibility in the competitive digital marketplace.

3. How Apolo Lawyers Supports E-Commerce Businesses

At Apolo Lawyers, we provide comprehensive legal support to help e-commerce companies and online service providers operate in full compliance with Vietnamese law while protecting consumer interests.

Protecting E-Commerce Business

Our key services include:

With extensive experience advising both local and foreign enterprises, our lawyers combine in-depth legal knowledge with a practical understanding of Vietnam’s digital business environment. We help you manage risks, maintain compliance, and build a trusted relationship with your customers.

Apolo Lawyers is committed to being your reliable legal partner in navigating Vietnam’s evolving e-commerce landscape - ensuring that your business grows sustainably and responsibly.

View more >> Lawyers Assisting Foreign Companies in Enforcing Civil Judgments Against Vietnamese Companies

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